Real Estate Investing – Finding Motivated Sellers
Author: Chris B. Jenkins
Source: ezinearticles.com
How you convey your message to motivated sellers when you are trying to attract them to your real estate investment business is just as important if not in some cases more important than what your message is. Some of the best tools you can use is copy-writing tips which make your message not only stand out but also unforgettable. Some of these tips are covered in other articles and include such concepts as writing attention grabbing headlines and using emotion to tap into the readers sense of urgency. Highlighting your key points of service versus your competitors and if you have a staff making a personal connection between your staff members and the prospect is also important.
Here were going to discuss some of the most important aspects of copy-writing that will make or break your ability to effectively create a response form the reader. The first concept is PROOF. Proof means creating part of your message which proves your credibility and ultimately your trustfulness in the minds of your prospects. Remember that a prospect will never give you their business if they cannot look at you with a sense of trust, after all in the end your dealing with their money. The simplest way to create a sense of proof in your message is to collect facts about your past accomplishment and present them in a categorical way, but be careful not to appear to be tooting your own horn so to speak. Arrogance, even if its unintended or only perceived will hurt your efforts to make connection more than the proof is worth.
Second is INTEGRITY. Most people are naturally skeptical when it comes to doing a business transaction with someone they just met. The skepticism grows exponentially the larger the transaction is . This in understandable considering the amount of scams and double deal which have proliferated the industry in recent years, its just human nature to not trust in those circumstances. The important thing here is to not come across as selling anything, you must come across as a real person who has a genuine interest in helping this other real person to reach their goal, and you reach your by association.. You can build integrity with the prospect in a variety of ways. The simplest and most effective way is to construct your message very carefully using the bar stool approach, this is where you have built the message so carefully that the script of the message is perceived as the informal talk of a couple of people sitting at a bar. Drop the formal language and correct grammar, lose the statistical numbers and industry buzzwords, most modern prospects are very intelligent and are aware of when they are being worked so you have to be a kinder gentler kind of messenger for those who are “speak savvy”. Make a connection as a person to a person. The fact is when you feel like you can have light conversation with someone whom you drinking a beer with you have a tendency to be more trusting in that person, and trust makes sales!
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